‘APASSION’ was conceived in 2010 through our passion for quality, great customer service and fantastic food, delivered in a beautiful, relaxing environment.

APASSION is owned and run by husband and wife team Rob and Vicky. Having been fortunate enough to have been on numerous luxury ski holidays over the years, to have travelled extensively and to have worked a winter ski season with a top-end ski holiday company, we have gained a sense of what we believe makes for the ultimate ski holiday experience.

We pride ourselves on our quality of service, consistently high standards, attention to detail and culinary expertise, all set in luxurious yet comfortable and welcoming surroundings.

After some considerable research across the Alps, we discovered Samoëns and were instantly taken by its history, natural beauty and the Grand Massif ski domain and decided to make Samoëns the home of APASSION.

Being very particular about the APASSION experience we want our guests to share, we set about designing our own luxury chalet, Chalet APASSION, to ensure that everything we hope you love about a luxury alpine chalet could be combined into one.

Every detail within the chalet has been given considerable thought and carefully chosen to make your stay with us as easy, relaxing and enjoyable as possible.

After three successful years of operating Chalet APASSION, we opened our second chalet in Samoëns, Chalet ALLURE, just 200m from the Vercland gondola and the foot of the Grand Cret piste, in the beautiful hamlet of Vercland. In 2018 (not long after we’d forgotten the stresses involved in a building project) we built the third of the APASSION properties, Chalet ACCORD.

Adjacent to Chalet ALLURE,  Chalet ACCORD comprises 3 individual accommodation options; Apartment ACCORD, a 2-bedroom / 2 bathroom apartment offered on a self-catered basis, furnished to the same luxurious standard as our chalets, and as such is offered via our website. In addition, Chalet ACCORD also houses a 1-bedroom apartment and a separate studio, both providing self-catered accommodation for up to 2 people. These are offered as more cost effective solutions for those looking to experience the region but at a slightly lower price. We offer these two accommodation options via Airbnb but we’re also happy to discuss these options and take reservations on these properties directly.  

In 2021, we sold Chalet ALLURE and replaced it with the construction of our fourth property, a new and improved Chalet ALLURE, next door to the original version, in time for the 2021-22 winter season. 

We look forward to sharing our ‘APASSION’ with you in order to make your alpine holiday a truly memorable experience.